戀戀學院 - IG Story 多重結局 RPG 遊戲

Client: CMRS

Year: 2022​

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Objective:

• Leverage new Instagram features to engage with audience

• Uplift company’s image

Concept:

Leverage virtual influencer Yuna (@virtual.gals) as the protagonist in this interactive RPG game on Instagram Stories. Players join Yuna at "CMRS Social Media College", where their choices and social media knowledge shape the story's ending.

This approach engages the audience by gamifying social media, encouraging users to apply their knowledge for an immersive and educational experience.

Deliverables:

Social Posts, IG Stories