LUX LUMINIQUE 桂の香系列
綻放超現實光澤感

Client: Unilever Hong Kong

Year: 2024​

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Objective:

• Position the refined, floral Osmanthus scent as a luxurious sensorial experience

• Explain how the nourishing ingredients work to strengthen and impart a healthy-looking shine to the hair

 

Concept:​

Utilize an AI-generated model with hair that exudes a flawlessly radiant appearance. Using the products will give the user's hair a flawlessly radiant, luminous appearance that glows throughout the day, like wearing a luminous filter.

 

Deliverables:

Social posts, MTR 12-sheet