Hazel 轉用恒生 PayDay+
全城人工+

Client: Hang Seng Bank

Year: 2024​

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Objective:

• Raise awareness of virtual KOL Hazel from Hang Seng Bank

• Encourage the audience to sign up for Hang Seng PayDay+ and open a Preferred Banking account

 

Concept:​

Under the theme of "Hazel試1日工", we created a series of content for Hazel to "Go Deeper and Go Wider" with her work experience.

 

• A deep dive into the daily details of Hazel's "試工" experience, showcasing the various job roles and responsibilities she takes on.​

• Exploration of additional job opportunities beyond Hazel's "試工" to highlight the diverse product offerings. 

 

Deliverables:

IG Reels, Social posts