打風搭港鐵，唔係靠彩數！

Client: MTR

Year: 2024​

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Objective:

• Educate travel tips during typhoon

• Explain the train service arrangement during different Warning Signal

• Encourage the audience to keep an eye on updated information through MTR Mobile

 

Concept:​

「收到收唔到，唔係靠彩數」

 

This classic, catchy slogan has become a memorable phrase among audiences. By recreating this iconic line in an educational video, the goal is to effectively convey the importance of proactive planning, rather than passively "relying on luck" during typhoon commutes.

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Deliverables:

YouTube video