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雀巢 DRUMSTICK

Year: 2024

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Develop social content for newly launched Strawberry Drumstick with surreal visuals to emphasize the multi-sensorial enjoyment.

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Content Pillar

#爆脆Sharing

  • Surreal storytelling provides a metaphorical depiction of the consumer experience, evoking a multisensory delight

#人生樂脆公式

  • Describe daily moment that evokes delights parallel to the product feature

#脆味冷知識

  • Introduce Drumstick related trivia to highlight unique product attributes

#爆脆優惠

  • Develop promotion message and inspire audience to make purchases

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