Dove Go Fresh 
「葡萄籽 X 巴西莓沐浴乳」
「西柚 X 青檸沐浴乳」

Client: Unilever Hong Kong

Year: 2024​ & 2025

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Objective:

• Drive excitement of Dove newly launched Go Fresh - Grapefruit x Lime & Grape seed x Acai berry body wash

• Encourage new product interest and trial

• Reinforce Dove’s expertise in moisturization and refreshing

 

Concept:​

Elevate your summer self-care routine with Dove Go Fresh Body Wash. Indulge in a rejuvenating shower, refresh instantly, and keep your skin moisturized—ready to embrace the best of the season.

 

Deliverables:

TVC, Social posts, Bus OOH, MTR 12-sheet